Unlock Data-Driven Success: Master Business Intelligence and Analytics with ENCODE-IT!

Course Introduction: In the modern business landscape, data is the driving force behind decision-
making. Business Intelligence (BI) and Analytics allow organizations to make informed, data-backed
decisions that drive growth, optimize operations, and improve profitability. ENCODE-IT’s Business
Intelligence and Analytics Training course is designed to provide you with the skills to analyze
complex data, create insightful reports, and use advanced BI tools to gain a competitive edge in your
industry.

Whether you are new to the field or looking to enhance your existing skills, this course will take you
through the key aspects of business intelligence and analytics, including data visualization, data
modeling, and advanced analytics techniques. You’ll learn how to use popular BI tools such as Power
BI, Tableau, and SQL, and develop the expertise to transform raw data into meaningful insights for
business success.

Salary Scale in India: Business Intelligence and Analytics professionals are in high demand across
various industries. In India, the salary range for BI and Analytics experts is competitive, reflecting the
importance of data-driven decision-making in modern businesses. Here’s a look at the expected
salary scale:
 Entry-Level BI Analyst/Developer: ₹4 Lakhs to ₹6 Lakhs per annum
 Mid-Level BI Specialist/Data Analyst: ₹6 Lakhs to ₹12 Lakhs per annum
 Senior BI Consultant/Analytics Manager: ₹12 Lakhs to ₹20 Lakhs+ per annum
As the reliance on data analytics grows, skilled BI professionals can expect exciting career
opportunities with significant salary potential.

Placement Assistance & Certification: On successful completion of the Business Intelligence and
Analytics Training course, you will receive an official ENCODE-IT Certification. This certification will
serve as a testament to your skills and boost your employability in the competitive BI job market.
Our Placement Assistance team will support you in securing interviews with top companies, guiding
you through every step of your job search process, from resume building to interview preparation.
ENCODE-IT’s comprehensive support ensures that you are ready to embark on a successful career in
business intelligence and analytics.

Course Curriculum:

1. Introduction to Business Intelligence (BI) and Analytics
o What is Business Intelligence and Analytics?
o The Importance of BI in Modern Business Decision-Making
o Key Concepts in BI: Data Warehousing, ETL, OLAP
o Overview of BI Tools and Technologies
o Understanding the BI Lifecycle: Data Collection, Analysis, Reporting

2. Data Visualization Principles
o The Power of Data Visualization in BI
o Creating Effective Dashboards and Reports

o Understanding Key Performance Indicators (KPIs) and Metrics
o Principles of Design and Storytelling in Data Visualizations
o Tools for Data Visualization: Tableau, Power BI

3. Working with SQL for BI and Analytics
o Introduction to SQL and Its Role in BI
o Writing Basic SQL Queries: SELECT, WHERE, JOIN
o Advanced SQL Techniques: Subqueries, GROUP BY, HAVING
o Using SQL for Data Aggregation and Analysis
o Optimizing SQL Queries for BI Performance

4. Power BI for Business Intelligence
o Introduction to Power BI: Overview and Features
o Power BI Desktop: Data Import, Transformation, and Modeling
o Creating Interactive Dashboards and Visualizations in Power BI
o Power BI Service: Sharing and Collaborating on Reports
o Advanced Features in Power BI: DAX, Power Query, Power BI Embedded

5. Tableau for Data Visualization
o Introduction to Tableau: Features and Benefits
o Working with Data in Tableau: Connecting to Data Sources
o Building Visualizations: Bar Charts, Line Graphs, Maps, and More
o Creating Interactive Dashboards and Storytelling in Tableau
o Advanced Tableau Techniques: Calculations, Filters, and Parameters

6. Data Warehousing and ETL Processes
o Understanding Data Warehousing Concepts: OLAP, Data Marts
o ETL (Extract, Transform, Load) Processes in BI
o Data Integration: Combining Data from Multiple Sources
o Data Cleansing and Transformation Best Practices
o Implementing Data Warehousing and ETL with SQL and BI Tools

7. Advanced Analytics and Predictive Modeling
o Introduction to Predictive Analytics in BI
o Basic Statistical Analysis Techniques for Data Insights
o Building Predictive Models: Regression Analysis, Classification

o Introduction to Machine Learning in BI
o Using R and Python for Predictive Analytics in BI Tools

8. BI Reporting and Dashboards
o Designing Effective Reports and Dashboards for Business Users
o Real-Time Reporting and Monitoring with BI Tools
o Advanced Reporting Techniques: Drilldowns, Filters, and Interactive Features
o Using Power BI and Tableau to Automate Report Generation
o Designing Dashboards for Executive Decision-Making

9. Data Governance and Security in BI
o Introduction to Data Governance: Importance and Best Practices
o Data Security in BI Systems: Access Control, Encryption
o Implementing Data Governance and Compliance in BI Projects
o Managing Data Quality and Integrity in BI Reporting
o Role of Metadata and Data Lineage in BI Systems

10. Real-World BI Projects
o Building a Sales Analytics Dashboard in Power BI
o Financial Reporting and Forecasting with Tableau
o Customer Segmentation and Analysis for Marketing Campaigns
o Predictive Analytics for Business Forecasting
o Real-Time Data Integration and Reporting with BI Tools

11. Final Project and Certification Exam
o Final Project: Hands-on Implementation of a BI Solution
o Project Evaluation: Showcase Your Skills in BI Tools and Analytics
o Final Exam: A Comprehensive Test on BI Concepts and Tools
o Certification of Completion from ENCODE-IT and Job Placement Assistance

Key Features of the Course:
 Tools & Platforms: Power BI, Tableau, SQL, Data Warehousing, ETL Processes
 Real-World Projects: Apply BI and Analytics techniques on industry-relevant data projects
 Certification & Placement Support: ENCODE-IT certification and job placement assistance to
help you land a top BI role
 Expert Instructors: Learn from experienced professionals with deep expertise in business
intelligence and analytics

 Career Advancement: Gain the skills to work as a BI Analyst, Data Analyst, or BI Consultant
in various industries like finance, healthcare, e-commerce, and more

By completing this Business Intelligence and Analytics Training course, you will be equipped with
the practical skills and industry knowledge to work with BI tools, analyze business data, and deliver
actionable insights. This will not only help you become proficient in BI but also open the doors to a
successful career in data analytics and business intelligence.