Unlock the Power of Data with ENCODE-IT's Business Analytics Training

Course Introduction: In today’s fast-paced business world, data has become a crucial asset for
organizations to stay ahead of the competition. Business Analytics is the key to unlocking insights
from data and using them to make informed, data-driven decisions. Whether you are working in
marketing, finance, operations, or management, business analytics helps transform raw data into
valuable insights that drive business strategy.

ENCODE-IT’s Business Analytics Training equips you with the essential skills needed to analyze
business data effectively. This course covers a wide range of techniques, from basic descriptive
analysis to advanced predictive modeling. You will learn how to interpret key metrics, identify
trends, and make decisions that enhance performance across various sectors such as marketing,
finance, and operations. By the end of the training, you’ll be proficient in applying analytical tools
and techniques to optimize business processes and improve overall performance.

This course is designed for professionals looking to enhance their analytical skills, business leaders
who want to understand how analytics drives decisions, and individuals aiming to transition into the
rapidly growing field of business analytics.

Salary Scale in India: The demand for skilled professionals in business analytics continues to grow as
companies strive to make data-driven decisions. Here’s an overview of the salary scale for Business
Analytics professionals in India:
 Entry-Level Business Analyst: ₹4 Lakhs to ₹7 Lakhs per annum
 Mid-Level Business Analytics Professional: ₹7 Lakhs to ₹12 Lakhs per annum
 Senior Business Analytics Manager: ₹12 Lakhs to ₹20 Lakhs+ per annum

With businesses increasingly adopting analytics to stay competitive, professionals with business
analytics skills are in high demand, leading to attractive salary packages and career advancement
opportunities.

Placement Assistance & Certification: Upon successful completion of the Business Analytics
Training course, you will receive an ENCODE-IT Certification that demonstrates your expertise in
business analytics. Our Placement Assistance team will support you throughout your job search by
helping you with resume preparation, interview coaching, and connecting you with top employers,
ensuring you land your ideal role in the analytics field.

Course Curriculum:

1. Introduction to Business Analytics
o What is Business Analytics? Importance and Applications
o Types of Analytics: Descriptive, Diagnostic, Predictive, and Prescriptive
o Overview of Business Analytics Tools and Software
o The Role of Data in Decision Making and Strategy
o Key Performance Indicators (KPIs) and Metrics for Businesses

2. Data Exploration and Visualization
o Understanding Data Types and Sources for Business Analytics

o Exploratory Data Analysis (EDA): Identifying Trends and Patterns
o Visualizing Data with Graphs and Charts: Bar, Line, Pie, Scatter Plots
o Using Business Intelligence Tools for Visualization (Excel, Power BI, Tableau)
o Effective Data Storytelling: Communicating Insights through Visuals

3. Descriptive Analytics: Analyzing Business Data
o Introduction to Descriptive Analytics: Summarizing Historical Data
o Calculating Measures of Central Tendency: Mean, Median, Mode
o Measures of Dispersion: Range, Variance, Standard Deviation
o Data Aggregation and Reporting Techniques
o Analyzing Business Data to Identify Key Trends and Insights

4. Predictive Analytics: Forecasting Business Outcomes
o Introduction to Predictive Analytics and Its Role in Business
o Regression Analysis: Linear and Multiple Regression
o Time Series Analysis for Business Forecasting
o Working with Predictive Models to Forecast Sales, Revenue, and Demand
o Evaluating Model Performance: Accuracy, Precision, Recall, and RMSE

5. Prescriptive Analytics: Optimizing Business Decisions
o Introduction to Prescriptive Analytics: Recommending Actions
o Optimization Techniques: Linear Programming and Decision Trees
o Simulation Modeling for Business Scenario Analysis
o Implementing Prescriptive Models for Supply Chain and Inventory Management
o Risk Analysis and Decision-Making in Uncertainty

6. Financial Analytics and Performance Measurement
o Introduction to Financial Analytics: Key Metrics and Ratios
o Profitability Analysis: Gross Profit Margin, ROI, ROE, etc.
o Cost-Benefit Analysis for Business Projects and Investments
o Budgeting and Forecasting Techniques
o Financial Performance Dashboards and Reporting

7. Marketing Analytics
o Introduction to Marketing Analytics: Understanding Consumer Behavior
o Customer Segmentation Techniques: Clustering and Profiling

o Analyzing Marketing Campaign Performance: Metrics and KPIs
o Sales Funnel Analysis and Conversion Rate Optimization
o A/B Testing and Optimization for Marketing Strategies

8. Operations and Supply Chain Analytics
o Introduction to Operations Analytics: Optimizing Processes
o Analyzing Inventory and Supply Chain Data for Efficiency
o Demand Forecasting and Resource Allocation
o Using Analytics for Logistics and Distribution Optimization
o Data-Driven Decision Making in Operations Management

9. Text Analytics and Sentiment Analysis
o Introduction to Text Analytics: Extracting Insights from Unstructured Data
o Natural Language Processing (NLP) Techniques for Business Analytics
o Sentiment Analysis for Customer Feedback and Social Media
o Analyzing Customer Reviews, Surveys, and Social Media Posts
o Applying Text Analytics for Brand Monitoring and Market Research

10. Data-Driven Decision Making in Business
o The Decision-Making Process and Role of Data in Business
o Using Analytical Models to Support Strategic Decisions
o Collaborative Decision Making: Combining Data with Business Expertise
o Implementing Analytics in Real-World Business Scenarios
o Ethical Considerations in Business Analytics

11. Business Analytics Tools and Software
o Introduction to Excel for Business Analytics: Functions and Formulas
o Power BI and Tableau for Data Visualization and Reporting
o Introduction to R and Python for Advanced Analytics
o Using SQL for Data Querying and Analysis
o Exploring Advanced Business Analytics Software Solutions

12. Real-World Business Analytics Projects
o Market Trend Analysis for Strategic Business Planning
o Customer Lifetime Value (CLV) Analysis and Predictive Modeling
o Analyzing Operational Efficiency with Data Analytics

o Optimizing Sales and Marketing Performance with Data Insights
o Financial Forecasting and Performance Evaluation for Business Growth

13. Final Project and Certification Exam
o Final Project: Hands-on Implementation of Business Analytics Solutions
o Project Evaluation: Showcase Your Skills in Real-World Business Analytics Scenarios
o Final Exam: Comprehensive Assessment on Business Analytics Techniques and Tools
o Certification of Completion from ENCODE-IT and Job Placement Assistance

Key Features of the Course:
 Tools & Platforms: Excel, Power BI, Tableau, R, Python, SQL for Business Analytics
 Real-World Projects: Work on projects covering marketing, finance, operations, and
customer analytics
 Certification & Placement Support: ENCODE-IT certification and job placement assistance to
help you land your ideal business analytics role
 Expert Instructors: Learn from industry professionals with deep expertise in business
analytics and data-driven decision making
 Career Advancement: Enhance your business analytics skills and open doors to career
opportunities in various industries, including finance, marketing, and operations

By completing ENCODE-IT’s Business Analytics Training, you will gain the practical skills and
knowledge to help organizations optimize their performance through data-driven insights. Whether
you’re looking to advance your career or make a career change, this course will provide you with the
tools and techniques to drive business success in today’s data-centric world.