Become a Master of Oracle Fusion CRM with ENCODE-IT

Oracle Fusion CRM (Customer Relationship Management) is designed to help businesses engage
customers more effectively, streamline sales processes, and drive business growth. By leveraging
Oracle's advanced technology, companies can achieve deeper insights, better customer interactions,
and enhanced service offerings. ENCODE-IT’s Oracle Fusion CRM course equips you with the
knowledge and skills to manage and optimize the CRM functions within Oracle Fusion, making you
an expert in the CRM domain.

Course Overview: Master Oracle Fusion CRM and Boost Business Growth
Oracle Fusion CRM provides a comprehensive solution for managing customer interactions, sales,
marketing, and customer service operations. This course focuses on the functional and technical
aspects of Oracle Fusion CRM, from setting up and configuring CRM applications to managing key
processes like sales forecasting, opportunity management, customer data analysis, and more.
Whether you're a CRM professional or looking to expand your skills, this course will provide you with
the practical knowledge required to work with Oracle’s cloud-based CRM system.

Our expert instructors will guide you through each module, ensuring you understand both the
technical and business value of Oracle Fusion CRM. Through hands-on labs and real-world examples,
you will gain the expertise to optimize CRM functions for your organization.

Salary Potential in India: High Demand for CRM Professionals

With businesses increasingly relying on CRM systems to drive customer engagement and improve
sales outcomes, the demand for Oracle Fusion CRM experts is growing in India. Below are the salary
ranges for professionals in the field of Oracle Fusion CRM:
 Oracle Fusion CRM Consultant: ₹8,00,000 to ₹18,00,000 per year
 CRM Implementation Specialist: ₹7,50,000 to ₹20,00,000 per year
 Salesforce and CRM Integration Specialist: ₹9,00,000 to ₹22,00,000 per year
 Oracle Fusion CRM Administrator: ₹7,00,000 to ₹15,00,000 per year
 CRM Project Manager: ₹10,00,000 to ₹25,00,000 per year
As Oracle Fusion CRM continues to grow in popularity among enterprises, professionals with
expertise in CRM systems will be highly sought after, leading to ample career opportunities and
competitive salaries.

Placement Assistance & Certification: Launch Your Career
When you enroll in ENCODE-IT’s Oracle Fusion CRM course, you not only receive expert training but
also access to placement assistance. Our career services team provides job support including
interview preparation, resume building, and connects you with leading companies seeking CRM
professionals.

Upon successful completion of the course, you will earn a Certificate of Completion from ENCODE-
IT, validating your proficiency in Oracle Fusion CRM. This certification will serve as a key asset in your
job search, demonstrating your capabilities in CRM and customer relationship management to
potential employers.

Course Curriculum

Module 1: Introduction to Oracle Fusion CRM
 Overview of Oracle Fusion CRM Suite and its Key Features
 Benefits of Implementing Oracle Fusion CRM in an Organization
 CRM Applications in Oracle Fusion: Sales, Service, Marketing, and Analytics
 Oracle Fusion CRM Architecture and Cloud Deployment
 Key Roles and Users in Oracle Fusion CRM

Module 2: Oracle Fusion Sales Cloud
 Managing Sales Opportunities and Leads in Oracle Fusion CRM
 Sales Forecasting and Pipeline Management
 Configuring Sales Territories and Quotas
 Managing Sales Reps and Sales Teams in Fusion Sales
 Automating Sales Processes and Workflows
 Reporting and Analytics for Sales Performance

Module 3: Oracle Fusion Service Cloud
 Configuring Service Requests and Case Management
 Managing Service Activities and Customer Issues
 Knowledge Management and Self-Service Portals
 Service Level Agreements (SLA) and Performance Metrics
 Customer Interaction and Communication Management
 Managing Service Contracts and Entitlements

Module 4: Oracle Fusion Marketing Cloud
 Managing Marketing Campaigns and Customer Segments
 Configuring Lead Scoring and Marketing Automation
 Integration with Social Media and Digital Marketing Tools
 Tracking and Measuring Campaign Effectiveness
 Customer Insights and Behavioral Analytics
 Optimizing Marketing Strategies using Oracle Fusion Marketing

Module 5: Customer Data Management in Oracle Fusion CRM
 Managing Customer Profiles and Contact Data
 Implementing Data Cleansing and Data Quality Management
 Configuring Master Data Management for Customer Data

 Data Synchronization Across Multiple CRM Systems
 Integrating Fusion CRM with Other Data Sources and Applications
 Ensuring Data Security and Privacy in CRM Systems

Module 6: Oracle Fusion CRM Integration and Customization
 Integrating Oracle Fusion CRM with Other Oracle Applications (ERP, HCM)
 Configuring Integration with Third-Party Applications and Services
 Customizing CRM Features and User Interfaces
 Extending Fusion CRM with Oracle Application Composer
 Implementing APIs for CRM Integrations
 Best Practices for Fusion CRM Customization and Extension

Module 7: Analytics and Reporting in Oracle Fusion CRM
 Introduction to Oracle Fusion CRM Analytics and Reporting Tools
 Creating Dashboards and Reports for CRM Data
 Analyzing Customer Data and Sales Metrics
 Implementing Predictive Analytics and Sales Insights
 Utilizing BI Publisher for CRM Reporting
 Advanced Reporting Techniques and Custom Reports

Module 8: Oracle Fusion CRM Mobile and User Experience
 Configuring Mobile Access for Oracle Fusion CRM
 Managing Mobile Sales, Service, and Marketing Features
 Improving User Experience (UX) in CRM Applications
 Customizing Mobile Dashboards and Reports
 Best Practices for Optimizing Mobile CRM Adoption
 Integrating with Oracle Mobile Cloud Service

Module 9: Security and Compliance in Oracle Fusion CRM
 User Roles and Access Control in Oracle Fusion CRM
 Configuring Data Encryption and Secure Access
 Implementing Multi-Factor Authentication (MFA)
 Managing Compliance and Regulatory Requirements in CRM
 Auditing and Monitoring CRM Activities for Compliance
 Best Practices for Data Protection and Privacy in CRM Systems

Module 10: Final Project and Certification Exam
 Final Project: Implementing Oracle Fusion CRM in a Real-World Business Scenario
 Hands-on Implementation of Sales, Service, and Marketing Modules
 Review of Key Concepts and Best Practices
 Preparation for Oracle Fusion CRM Certification Exam
 Certification of Completion from ENCODE-IT
 Career Support and Placement Assistance

Enroll in ENCODE-IT’s Oracle Fusion CRM Course Today!
Take your career to the next level with ENCODE-IT’s comprehensive Oracle Fusion CRM course.
Learn how to configure, manage, and optimize Oracle’s cloud-based CRM system, and unlock new
opportunities in customer relationship management. With expert instructors, hands-on labs,
certification, and job placement assistance, ENCODE-IT provides you with everything you need to
succeed in the world of Oracle Fusion CRM.