Become an Expert in Customer Relationship Management with ENCODE-IT’s Oracle CRM Course

Take your career to new heights with ENCODE-IT’s Oracle CRM course! Oracle Customer
Relationship Management (CRM) is a leading solution for businesses that want to improve customer
experiences, increase sales, and optimize marketing strategies. By mastering Oracle CRM, you’ll be
equipped to help businesses manage interactions with current and prospective customers and
create value across every stage of the customer lifecycle.

Oracle CRM is a powerful suite of applications designed to support sales, marketing, customer
service, and analytics. With the knowledge gained from this course, you will be able to implement
and manage Oracle CRM solutions that streamline customer interactions, improve operational
efficiency, and deliver meaningful insights for decision-making.

Introduction to the Course
Oracle CRM enables businesses to enhance customer relationships and improve their overall
customer service, sales, and marketing operations. It is designed to manage the full customer
lifecycle, from lead generation to post-sale service, allowing businesses to increase customer
satisfaction, retention, and profitability. With modules ranging from Sales Cloud to Service Cloud and
Marketing Cloud, Oracle CRM offers comprehensive tools to automate business processes and
manage customer relationships effectively.

In ENCODE-IT’s Oracle CRM course, you will gain hands-on experience in implementing and
configuring Oracle CRM solutions. The course is designed to help you develop the skills necessary to
work with Oracle CRM Cloud applications, focusing on key functionalities such as sales automation,
customer service management, and marketing automation. By the end of the course, you’ll be well-
prepared to implement Oracle CRM solutions and drive customer engagement strategies in any
business setting.

Whether you are an IT professional, business analyst, or consultant, this course will equip you with
the practical knowledge to leverage Oracle CRM to its full potential.

Salary Scale in India
With the increasing adoption of CRM systems across various industries, Oracle CRM professionals
are in high demand. Here’s an overview of the salary scale for Oracle CRM professionals in India:
 Oracle CRM Functional Consultant: ₹8 – ₹20 LPA
 Oracle CRM Technical Consultant: ₹7 – ₹18 LPA
 Oracle CRM Implementation Specialist: ₹8 – ₹22 LPA
 Oracle CRM Business Analyst: ₹7 – ₹18 LPA
 Oracle CRM Developer: ₹6 – ₹15 LPA
 Oracle CRM Trainer: ₹5 – ₹12 LPA

As businesses increasingly rely on CRM solutions to drive growth and improve customer experiences,
the demand for skilled Oracle CRM professionals is expected to continue to rise, ensuring strong
career opportunities for certified experts.

Placement Assistance and Certification

Upon completion of the Oracle CRM course at ENCODE-IT, you will receive a certification
acknowledging your proficiency in Oracle CRM solutions. This certification will add significant value
to your resume and help you stand out in the competitive job market.

ENCODE-IT also provides placement assistance to ensure that you can successfully transition from
training to a fulfilling career. Our dedicated team helps with resume building, job interview
preparation, and connecting you with potential employers who are looking for Oracle CRM
professionals.

ENCODE-IT Oracle CRM Course Curriculum
The Oracle CRM course at ENCODE-IT is structured to give you a deep understanding of Oracle CRM
applications and their real-world business applications. Here’s a detailed breakdown of the course
curriculum:

Module 1: Introduction to Oracle CRM
 Overview of Customer Relationship Management (CRM)
 Key Features and Benefits of Oracle CRM
 Oracle CRM Cloud vs. On-Premise CRM
 Understanding Oracle CRM Architecture and Components
 Introduction to Oracle Sales Cloud, Service Cloud, and Marketing Cloud
 Key Terminology and Concepts in Oracle CRM

Module 2: Oracle Sales Cloud
 Overview of Oracle Sales Cloud Functionality
 Setting Up Sales Cloud for Lead, Opportunity, and Sales Management
 Managing Sales Territories and Forecasting
 Automating Sales Processes and Pipelines
 Using Oracle Sales Cloud for Account Management and Opportunity Tracking
 Integrating Oracle Sales Cloud with Other Oracle Applications

Module 3: Oracle Service Cloud
 Introduction to Oracle Service Cloud (Customer Service Management)
 Managing Customer Service Requests, Incidents, and Cases
 Setting Up Knowledge Base for Self-Service Support
 Implementing Service Level Agreements (SLAs) and Escalation Rules
 Configuring Call Center Solutions and Omnichannel Support
 Reporting and Analytics in Oracle Service Cloud

Module 4: Oracle Marketing Cloud

 Overview of Oracle Marketing Cloud Features and Capabilities
 Setting Up Campaign Management and Lead Scoring
 Automating Marketing Campaigns and Email Marketing
 Managing Customer Segmentation and Targeting
 Analyzing Marketing Campaign Performance and Metrics
 Integrating Oracle Marketing Cloud with Sales and Service Clouds

Module 5: Oracle CRM Analytics and Reporting
 Introduction to CRM Analytics in Oracle CRM Cloud
 Creating Dashboards and Reports for Sales, Service, and Marketing
 Understanding Key Performance Indicators (KPIs) in CRM
 Using Oracle BI Publisher for CRM Reporting
 Analyzing Customer Behavior and Predicting Trends
 Customizing Reports and Dashboards for Business Needs

Module 6: Integration of Oracle CRM with Other Oracle Applications
 Integrating Oracle CRM with Oracle ERP (Enterprise Resource Planning)
 Connecting Oracle CRM with Oracle E-Business Suite and Oracle Cloud Applications
 Using Web Services and APIs for Data Exchange Between Oracle CRM and External
Applications
 Best Practices for Oracle CRM Integrations
 Managing Data Consistency and Quality Across Applications

Module 7: Security and Access Management in Oracle CRM
 Understanding Security and Access Control in Oracle CRM Cloud
 Configuring Roles and Permissions for CRM Users
 Implementing Data Privacy and Security Best Practices
 Auditing and Monitoring User Activity in Oracle CRM
 Ensuring Compliance with Legal and Regulatory Standards (GDPR, SOX, etc.)

Module 8: Customization and Extending Oracle CRM
 Introduction to Customization Options in Oracle CRM Cloud
 Using Oracle Application Composer for User Interface Customization
 Customizing Workflows, Business Rules, and Approval Processes
 Extending Oracle CRM with Oracle ADF (Application Development Framework)

 Developing Custom Reports and Dashboards in Oracle CRM

Module 9: Best Practices for Oracle CRM Implementation
 Planning and Scoping an Oracle CRM Implementation
 Data Migration and Data Cleansing Strategies
 User Training and Change Management
 Managing Post-Implementation Support and Maintenance
 Best Practices for Ensuring CRM Adoption and User Engagement

Module 10: Final Project and Certification Exam
 Final Project: Designing and Implementing an Oracle CRM Solution
 Hands-On Experience in Configuring Sales, Service, and Marketing Modules
 Reviewing Key Concepts and Best Practices in Oracle CRM
 Preparation for Oracle CRM Certification Exam
 Certification of Completion from ENCODE-IT
 Career Support and Placement Assistance

Enroll in ENCODE-IT’s Oracle CRM Course Today!
Become a sought-after Oracle CRM professional by mastering Oracle CRM with ENCODE-IT’s
comprehensive training. Whether you’re interested in sales automation, customer service
management, or marketing optimization, our expert-led training will help you build the skills needed
to implement, configure, and manage Oracle CRM solutions.

Enroll now and begin your journey to becoming a certified Oracle CRM expert!