Master Customer Relationship Management with SAP C4C: Unlock the Future of Sales and Service

In an era where customer experience is at the heart of business success, SAP Cloud for Customer
(SAP C4C) offers an integrated, cloud-based solution to enhance customer engagement across sales,
service, and marketing. Encode-IT’s SAP C4C course provides you with a comprehensive
understanding of how to leverage this powerful tool to optimize customer relationships and drive
business growth.
SAP C4C enables businesses to connect with their customers in real-time, enhancing collaboration,
improving sales productivity, and delivering superior service experiences. This course will walk you
through the various components of SAP C4C, including sales management, service management, and
marketing automation, ensuring you are equipped to implement, configure, and optimize SAP C4C
solutions for your organization.

Salary Potential in India:
The demand for SAP C4C professionals is growing rapidly as more companies recognize the
importance of customer experience management and automation. In India, professionals skilled in
SAP C4C can expect competitive salaries ranging from ₹8,00,000 to ₹18,00,000 annually, depending
on experience and industry. As SAP C4C continues to be adopted by organizations across sectors, the
career prospects for experts in this field remain promising, with abundant opportunities for growth
and advancement.

Placement Assistance and Certification:
At Encode-IT, we provide dedicated placement assistance to help you secure your desired role in the
SAP C4C domain. Our expert career support team offers resume-building guidance, interview
preparation, and job referrals, ensuring that you stand out in the competitive job market. Upon
successful completion of the course, you will receive certification from Encode-IT, validating your
expertise in SAP C4C and enhancing your professional credentials.

Course Curriculum:

1. Introduction to SAP C4C
o Overview of SAP C4C: Key Features and Benefits
o Understanding the SAP C4C Architecture and Components
o SAP C4C Integration with SAP ERP, SAP S/4HANA, and SAP CRM
o The Role of SAP C4C in Enhancing Customer Experience and Engagement

2. SAP C4C Sales Management
o Introduction to SAP C4C Sales Cloud
o Managing Sales Activities: Opportunities, Leads, and Accounts
o Configuring Sales Process and Workflows in SAP C4C
o Setting Up Sales Analytics and Reports for Effective Decision-Making

o Collaboration Tools in SAP C4C for Sales Teams

3. SAP C4C Service Management
o Overview of SAP C4C Service Cloud
o Managing Service Requests and Incidents in SAP C4C
o Configuring Service Processes: Contracts, Service Tickets, and Service Orders
o Integrating SAP C4C Service Management with SAP ERP for End-to-End Service
Delivery
o Managing Service Performance and Customer Satisfaction

4. SAP C4C Marketing Management
o Introduction to SAP C4C Marketing Cloud
o Configuring Marketing Campaigns and Target Groups in SAP C4C
o Creating and Managing Marketing Activities: Email, Social Media, and Webinars
o Tracking Campaign Effectiveness with SAP C4C Analytics
o Integration with SAP Marketing Cloud for Advanced Campaign Management

5. SAP C4C Data Management and Security
o Managing Customer Data in SAP C4C
o Data Integration Between SAP C4C and Other SAP Systems
o Ensuring Data Quality and Data Cleansing in SAP C4C
o Configuring Security and User Access Control in SAP C4C
o Ensuring Data Privacy and Compliance (GDPR, etc.)

6. SAP C4C Integration with Other SAP Solutions
o Integration of SAP C4C with SAP S/4HANA, SAP CRM, and SAP ERP
o Leveraging SAP Cloud Platform for Seamless Integration
o Integrating SAP C4C with SAP SuccessFactors for HR and Employee Experience
o Real-Time Data Syncing Between SAP C4C and SAP Analytics Cloud

7. SAP C4C Customization and Configuration
o Configuring SAP C4C for Specific Business Needs
o Customizing the SAP C4C User Interface and Work Centers
o Implementing Custom Business Logic with SAP C4C Extensions
o Using SAP C4C SDK (Software Development Kit) for Advanced Customizations
o Managing the Business Configuration in SAP C4C

8. SAP C4C Reporting and Analytics
o Introduction to SAP C4C Analytics and Reporting Tools
o Creating Custom Reports and Dashboards in SAP C4C
o Analyzing Sales, Service, and Marketing Data for Business Insights
o Using SAP C4C Analytics for Predictive Sales Forecasting and Customer Trends
o Configuring Key Performance Indicators (KPIs) in SAP C4C

9. Best Practices for SAP C4C Implementation and Support
o Best Practices for Implementing SAP C4C in an Organization
o SAP C4C Maintenance and Support: Troubleshooting and Optimization
o Handling Upgrades and Patches for SAP C4C
o Managing User Training and Change Management during SAP C4C Implementation
o Future Trends in SAP C4C: AI, Machine Learning, and Automation

10. Project Work and Case Studies
 Hands-On Project: Setting Up a Complete SAP C4C Solution for a Business
 Case Study: Optimizing Customer Engagement with SAP C4C for a Retail Organization
 Implementing SAP C4C for Improved Sales, Service, and Marketing Collaboration

Key Features of the Course:
 Tools & Platforms: SAP C4C, SAP S/4HANA, SAP Cloud Platform, SAP Marketing Cloud
 Real-World Applications: Sales Management, Service Management, Marketing Automation,
and Customer Data Integration
 Interactive Learning: Hands-On Labs, Quizzes, Case Studies, and Final Exam
 Capstone Project: Implementing a Full SAP C4C Solution for Managing Sales, Service, and
Marketing
Encode-IT’s SAP C4C course empowers you to harness the full potential of SAP’s cloud-based
customer relationship management solution, making you an expert in driving customer engagement
and enhancing business outcomes.