SEARCH ENGINE OPTIMISATION (SEO) COURSE
Course Overview
Search Engine Optimization (SEO) is one of the most essential digital marketing strategies used to improve website visibility, drive organic traffic, and increase online brand presence. Businesses across industries rely on SEO to rank higher on search engines like Google, attract potential customers, and achieve long-term digital growth.
ENCODE-IT’s Search Engine Optimisation (SEO) course is designed to help learners understand the core concepts of search engines, keyword strategies, on-page and off-page SEO, technical SEO, and SEO analytics. This course provides practical training on industry tools and real-world optimization techniques to help you build high-ranking websites and effective digital marketing campaigns.
COURSE CURRICULUM
Introduction to Search Engine Optimization
- Fundamentals of SEO and Digital Marketing
- How Search Engines Work (Crawling, Indexing, Ranking)
- Understanding SERP (Search Engine Results Pages)
- Importance of SEO for Businesses and Websites
- Overview of Organic vs Paid Search
Keyword Research and Strategy
- Understanding Keyword Intent and Search Behaviour
- Conducting Keyword Research using SEO Tools
- Long-Tail vs Short-Tail Keywords
- Competitor Keyword Analysis
- Building Effective Keyword Strategies
On-Page SEO Optimization
- Optimizing Website Content for Search Engines
- Meta Tags, Title Tags, and Meta Descriptions
- Header Tags and Content Structure
- Image Optimization and Alt Text
- Internal Linking and URL Structure Optimization
Technical SEO
- Website Crawling and Indexing Optimization
- XML Sitemaps and Robots.txt Configuration
- Page Speed Optimization
- Mobile-Friendly Website Design
- Structured Data and Schema Markup
Off-Page SEO and Link Building
- Importance of Backlinks in SEO
- White Hat vs Black Hat SEO Techniques
- Guest Blogging and Outreach Strategies
- Directory Submissions and Social Bookmarking
- Influencer and Content-Based Link Building
Local SEO Optimization
- Understanding Local Search Algorithms
- Optimizing Google Business Profile
- Local Citations and Business Listings
- Managing Customer Reviews and Ratings
- Local SEO Strategies for Small Businesses
SEO Content Marketing
- Creating SEO-Friendly Content
- Blogging and Content Strategy
- Optimizing Content for Featured Snippets
- Content Marketing for Lead Generation
- Video and Visual Content Optimization
SEO Tools and Analytics
- Using Google Search Console for SEO Monitoring
- Tracking Website Performance with Google Analytics
- Competitor Analysis using SEO Tools
- Keyword Rank Tracking and Reporting
- Data-Driven SEO Decision Making
SEO Auditing and Website Optimization
- Conducting a Complete SEO Audit
- Identifying Technical SEO Issues
- Content and Backlink Audit
- Fixing Website Errors and Optimization Opportunities
- Continuous SEO Monitoring and Improvement
Real-World SEO Project Implementation
- Designing an End-to-End SEO Strategy
- Case Study: Optimizing a Website for Higher Rankings
- Hands-On Project: Keyword Research, On-Page and Off-Page SEO
- Implementing SEO Campaigns for Business Growth
Final Project and Certification Exam
- Capstone Project: Complete SEO Optimization for a Website
- Final Evaluation of SEO Knowledge and Skills
- ENCODE-IT Certification and Job Placement Assistance
KEY FEATURES OF THE COURSE
- Tools & Platforms: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog
- Hands-On Experience: Work on real-world SEO campaigns, keyword research, and website optimization projects
- Certification & Placement Support: Earn an ENCODE-IT certification and receive job placement assistance
- Expert Instructors: Learn from experienced digital marketing and SEO professionals
- Career Growth: Prepare for roles like SEO Specialist, Digital Marketing Executive, SEO Analyst, and SEO Consultant
SALARY SCALE IN INDIA
With businesses rapidly shifting to online platforms, SEO professionals are in high demand across industries including e-commerce, IT, digital marketing agencies, and startups.
- Entry-Level SEO Executive: ₹3 Lakhs to ₹6 Lakhs per annum
- Mid-Level SEO Specialist / Digital Marketing Analyst: ₹6 Lakhs to ₹12 Lakhs per annum
- Senior SEO Manager / Digital Marketing Strategist: ₹12 Lakhs to ₹20 Lakhs+ per annum
SEO professionals play a crucial role in helping businesses increase online visibility, attract customers, and grow revenue through organic search strategies.
PLACEMENT ASSISTANCE & CERTIFICATION
Upon successful completion of the Search Engine Optimisation (SEO) course, you will receive an ENCODE-IT Certification, validating your expertise in SEO and digital marketing strategies.
Our dedicated placement team will support you in securing opportunities with digital marketing agencies, IT companies, startups, and e-commerce organizations, helping you apply your SEO knowledge in real-world projects.
TAKE YOUR DIGITAL MARKETING CAREER TO THE NEXT LEVEL WITH ENCODE-IT!
Enroll in the Search Engine Optimisation (SEO) course and learn how to improve website rankings, drive organic traffic, and build powerful digital marketing strategies. Master keyword research, technical SEO, analytics, and content optimization to become a highly skilled SEO professional.
