SOCIAL MEDIA MARKETING (SMM) COURSE
Course Overview:
Social Media Marketing (SMM) is one of the most powerful digital marketing strategies used by businesses to build brand awareness, engage with customers, and drive conversions. With billions of active users across platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter, companies rely on effective social media strategies to grow their online presence. ENCODE-IT’s Social Media Marketing course provides comprehensive training on creating impactful social media campaigns, managing brand communication, analyzing performance metrics, and leveraging paid advertising tools. This course equips you with practical skills to successfully manage social media platforms for businesses and brands in today’s competitive digital landscape.
COURSE CURRICULUM
Introduction to Social Media Marketing
Overview of Social Media Marketing and Its Importance
Understanding Major Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest)
Evolution of Social Media in Digital Marketing
Identifying Target Audiences and Market Segmentation
Social Media Trends and Consumer Behaviour
Social Media Strategy and Planning
Developing Effective Social Media Marketing Strategies
Competitor Analysis and Market Research
Creating Social Media Content Calendars
Setting Campaign Goals and KPIs
Building Brand Identity and Voice on Social Platforms
Content Creation and Visual Storytelling
Creating Engaging Social Media Content
Designing Visual Content Using Canva and Other Tools
Writing Compelling Captions and Call-to-Actions
Video Marketing and Short-Form Content Strategies
Content Formats: Reels, Stories, Posts, Carousels, and Live Sessions
Platform-Specific Marketing Techniques
Facebook Marketing and Business Page Optimization
Instagram Marketing for Brand Growth
LinkedIn Marketing for Professional Networking and B2B Marketing
YouTube Marketing and Video Optimization
Twitter Marketing for Real-Time Engagement and Updates
Social Media Advertising and Paid Campaigns
Introduction to Paid Social Media Advertising
Facebook and Instagram Ads Manager
Audience Targeting and Retargeting Strategies
Budget Management and Campaign Optimization
Measuring Ad Performance and ROI
Influencer Marketing and Brand Collaborations
Understanding Influencer Marketing Strategies
Identifying and Collaborating with Influencers
Managing Brand Partnerships and Campaigns
Tracking Influencer Campaign Performance
Building Long-Term Influencer Relationships
Social Media Analytics and Performance Tracking
Understanding Social Media Metrics and Insights
Using Analytics Tools for Campaign Performance
Tracking Engagement, Reach, and Conversions
Analyzing Competitor Performance
Optimizing Strategies Using Data-Driven Insights
Social Media Management and Automation
Using Social Media Management Tools (Hootsuite, Buffer, Meta Business Suite)
Scheduling and Automating Posts
Managing Multiple Social Media Accounts
Handling Customer Queries and Community Management
Building Brand Loyalty through Engagement
Online Reputation Management (ORM)
Managing Brand Reputation on Social Media
Handling Negative Comments and Crisis Situations
Monitoring Brand Mentions and Feedback
Strategies for Positive Brand Image Building
Real-World Social Media Marketing Project Implementation
Designing and Launching a Social Media Campaign
Case Study: Successful Social Media Marketing Strategies
Hands-On Project: Creating and Managing a Live Social Media Campaign
Analyzing Campaign Results and Optimization Strategies
Final Project and Certification Exam
Capstone Project: Creating a Complete Social Media Marketing Strategy
Final Evaluation of Social Media Marketing Skills
ENCODE-IT Certification and Job Placement Assistance
KEY FEATURES OF THE COURSE
- Tools & Platforms: Facebook Ads Manager, Instagram Business Tools, LinkedIn Campaign Manager, Canva, Hootsuite, Buffer, Meta Business Suite
- Hands-On Experience: Work on real-world social media campaigns and brand promotion strategies
- Certification & Placement Support: Earn an ENCODE-IT certification and receive job placement assistance
- Expert Instructors: Learn from experienced digital marketing professionals
- Career Growth: Prepare for roles like Social Media Manager, Digital Marketing Specialist, Content Strategist, and Social Media Analyst
SALARY SCALE IN INDIA
With businesses increasingly relying on social media for marketing and customer engagement, Social Media Marketing professionals are in high demand. The salary expectations in India are:
- Entry-Level Social Media Executive: ₹3 Lakhs to ₹6 Lakhs per annum
- Mid-Level Social Media Manager: ₹6 Lakhs to ₹12 Lakhs per annum
- Senior Digital Marketing Strategist: ₹12 Lakhs to ₹20 Lakhs+ per annum
Social Media Marketing professionals are in demand across startups, e-commerce companies, digital marketing agencies, and global brands.
PLACEMENT ASSISTANCE & CERTIFICATION
Upon successful completion of the Social Media Marketing course, you will receive an ENCODE-IT Certification, positioning you as a strong candidate in the digital marketing industry. Our placement team will assist you in securing roles in leading companies, helping you apply your social media marketing skills in real-world campaigns.
TAKE YOUR DIGITAL MARKETING SKILLS TO THE NEXT LEVEL WITH ENCODE-IT!
Enroll now in the Social Media Marketing (SMM) course and gain expertise in creating engaging content, running paid advertising campaigns, analyzing performance metrics, and building powerful brand presence across social media platforms. Master the strategies that help businesses connect with their audience and grow in the digital world.
